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How Search Engine Optimization Works
by moh22 Sat Oct 02, 2010 8:08 am
It's tough getting noticed on the Web. A Web pagecan provide useful information about a popular subject in aninteractive and engrossing way, yet still attract few visitors.
One ofthe most reliable ways to improve traffic is to achieve a high rankingon search engine return pages (SERPs).
Imagine that you've created the definitive Web site on a subject -- we'll use skydivingas an example. Your site is so new that it's not even listed on anySERPs yet, so your first step is to submit your site to search engineslike Google and Yahoo.
The Web pages on your skydiving site includeuseful information, exciting photographs and helpful links guidingvisitors to other resources.
Even with the best information aboutskydiving on the Web, your site may not crack the top page of resultson major search engines.
When people search for the term "skydiving,"they could end up going to inferior Web sites because yours isn't inthe top results.
While most search engine companies try to keep their processes asecret, their criteria for high spots on SERPs isn't a completemystery.
Search engines are successful only if they provide a userlinks to the best Web sites related to the user's search terms. If yoursite is the best skydiving resource on the Web, it benefits searchengines to list the site high up on their SERPs. You just have to finda way to show search engines that your site belongs at the top of theheap. That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.
In this article, we'll look at two SEO philosophies: the white hat approach and the black hatapproach. We'll also learn about some of the problems webmasters canencounter when trying to satisfy both the visitors to the site andsearch engines.
We'll take a general overview of what SEO really means on the next page.
:@:
One ofthe most reliable ways to improve traffic is to achieve a high rankingon search engine return pages (SERPs).
 A search for "skydiving" on Yahoo yields many results. Where does your Web page rank, and how can you help it rise to the top? |
Imagine that you've created the definitive Web site on a subject -- we'll use skydivingas an example. Your site is so new that it's not even listed on anySERPs yet, so your first step is to submit your site to search engineslike Google and Yahoo.
The Web pages on your skydiving site includeuseful information, exciting photographs and helpful links guidingvisitors to other resources.
Even with the best information aboutskydiving on the Web, your site may not crack the top page of resultson major search engines.
When people search for the term "skydiving,"they could end up going to inferior Web sites because yours isn't inthe top results.
While most search engine companies try to keep their processes asecret, their criteria for high spots on SERPs isn't a completemystery.
Search engines are successful only if they provide a userlinks to the best Web sites related to the user's search terms. If yoursite is the best skydiving resource on the Web, it benefits searchengines to list the site high up on their SERPs. You just have to finda way to show search engines that your site belongs at the top of theheap. That's where search engine optimization (SEO) comes in -- it's a collection of techniques a webmaster can use to improve his or her site's SERP position.
In this article, we'll look at two SEO philosophies: the white hat approach and the black hatapproach. We'll also learn about some of the problems webmasters canencounter when trying to satisfy both the visitors to the site andsearch engines.
We'll take a general overview of what SEO really means on the next page.
:@:
moh22- الجنس :
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تاريخ التسجيل : 2010-02-16
Similar topics» Free SEO Services. Search Engine Optimization Tools
» What People Search For
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» What People Search For
» Building A Search Engine
» best multilingual search engine
» the most private search engine
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