Tips for building a high traffic website

by 3loomi Tue Oct 05, 2010 6:48 pm

Tips for building a high traffic website

Thisarticle outlines some basic tips for building a high traffic website. ;It also outlines some things that you should not do that could causesome serious setbacks.

1. Key words - Considerwhat people would search for which may cause them to find your site.Also find out what keywords are the most popular possibly bysubscribing to a site that provides keyword popularity information.Gear some pages to these keywords so long as they are relevent to yourmaterial. Write some pages that would contain these keywords (Inheaders and other text) but don’t overdue it and keep the materialuseful

2. Page ranking and getting links - Googleis a very important part of the internet today. They use a computerizedpage rank system based on links and link structure to compute the“value” of pages. This value combined with the relevance or a search(or how closely your page matches the search phrase in terms of exactmatches and number of matches) determines where your page link willappear when a search is done. Getting other webmasters to link to yoursite is a very important part of getting a good page rank.

Suggestions include:
* Create one or more links pages where other webmasters may post linksto their site on your site. Creating a friendly site that makesexchanging links easy encourages other webmasters to post your link.

* Partner with other sites and work with them to exchange links.Building an affiliates section with links to partner sites may help.

* Submit to web directories as mentioned at http://www.comptechdoc.org/independent/web/sitecreate/sitepromotion.htmlOnce web directories have your site submission most internet searchengines will find your site. It is still good to submit your sites tosearch engines such as Google, but be sure you do not do it more thanonce every three months.
* Building good content will be very helpful in getting links to your site.
3. Content rich – Having a lot of content on your site will not onlyhelp improve your page rank, but will provide a better chance ofgetting page hits when internet users search for information. Also goodquality content will keep them coming back It may be worth your whileto give some useful content away for no charge to help build traffic toyour site.
4. Getting awards – It is very useful to get awards fora quality or useful site from those sites that give awards. It adds tothe prestige of your site and may draw additional customers.
5.Giving awards – Giving awards is a very useful way of getting links toyour site from other quality sites since webmasters usually post theaward with a link back to your site which can be required.
6.Active content such as discussion boards – On today’s internet activecontent is a very useful part of bringing people back to your sitesince many enjoy the free information exchange that is provided bydiscussion boards and similar tools.
7. Create a site map - Thiswill make sure all your pages can be crawled. Some webcrawlers onlycrawl a site a limited number of links deep such as 3 or 4 links deep.If you create a site map which is available from a link on your homepage it will allow webcrewlers to see all your pages within a depth oftwo links. Having a sitemap is especially important if you use framedHTML pages on your site. See the Important Note about Frame use at http://www.comptechdoc.org/independent/web/html/guide/htmlframes.html and it will give some guidelines on what to do to overcome the disadvantages of using frames.

8. Be sure all your pages are linked together using HTML links even ifusers have the ability to navigate to your pages using Javascript orother active programs. This is because webcrawlers may not be able tocount links provided by active programs such as Javascript and this cankeep the page rank (for search engines that rank pages) of many of yourpages at a lower level than normal.

9. Avoid possiblycatastrophic errors – There are some mistakes that could be made whichcan get you banned from some search engines so don’t do any of thefollowing:
* Duplicate content on multiple sites can get your page rank penalized.
* Submitting your site to search engines too often (more than once perthree months) could get you banned with little hope of a reprieve.
* Creating pages with hidden content that readers can’t see but searchengines can see can get you penalized or banned.
* Linking from onesite to another excessively especially if the two sites have the sameIP address can get you penalized.