Google PageRank Impacts Your Twitter Profile

Google Page Rank, mention that phrase in a room (virtual orotherwise) of SEO juggernauts, and it spikes a hearty discussion at aminimum. Google’s measuring stick of a web pages value has been debatedfrom being paramount, to irrelevant. Whatever side of the fence you areon, the numbers don’t lie. Have you looked at your sites page ranklately? How about your Twitter profile? With recent changes in how pagerank is calculated, it is obviously not irrelevant to Google, and isworth another look.Google PageRank Impacts Your Twitter Profile

It appears there has been a change in Google Page Rank. This has helped many, and hurt others. Specifically page rank for many popular Twitter users has gone down.Interestingly, many blogs and websites have benefited from recentchanges (including this one), which is an indicator to me that Googleis very interested in Twitter and other social media public profile pages.Helping Google Help Others

It is worth pausing and thinking about Google’s motivation, as it says in their mission statement“to organize the world’s information…” the best way they do this, is byproviding relevant and reliable results to searchers… This mindset isworth having for any search engine marketing strategy. Help Google help others. Google helps searchers make sense of it all. Now that social media is on the scene, they are rewarding profiles that help them fulfill their mission.What is Google Looking For?

What they are looking at specifically on social profile pages likeTwitter is up for debate, but if history has taught us anything itlikely falls along the lines of:

• Credible inbound links from sources with credible inbound links
  
• Quality thematic content in their Twitter stream (jumping from dogtraining to affiliate marketing, to dieting in your twitter stream mayget different results than sticking to one theme or topic of discussion… key phrases).
  
• Outbound links to credible sources.
  

It wouldn’t surprise me if they are also looking at social measures (retweets, locations, and @ replies).How To Respond?

No major news alert here, overall I think the changes are good. Itshows that Google is concerned, and interested in Twitter. Just bearin mind when you tweet, Google is taking notice (as are your followers).

• Tweet in a way (key phrases) that readers and search engines know what you are talking about.
  
• Be resourceful (links), and converse using @ (links)
  
• When you are retweeted (inbound link) thank Tweeple.
  
• Make sure your other social profiles have links to you Twitter profile
  
• Goes without saying, always error on the side of tweeting for followers not the search engines.
  

Interested in checking PR for your Twitter profile page, or website? There are many places to do it, I found checking Google PR here to be good place (thanks to @Zee for the reference).

Chime in: Have you noticed changes in GooglePageRank on your Twitter profile? Is Twitter worth including in yourSearch Engine Markteing Strategy?
Technorati Tags: google pagerank, Search Engine Marketing Strategy, social marketing strategy




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