SEO Secrets of Website Content Writing

SEO Secrets of Website Content Writing



There are basic concepts for writing on the web that are so
fundamental that it is incredible they’re so often overlooked and
forgotten.


No matter how wonderful your prose, no matter how stimulating or
persuasive your arguments, however much someone should read your words,
if readers can not find your website, it will remain unread. Probably
the reason this central fact is so frequently forgotten is that many
people do not realize that writing for the web is different from
writing for an old-fashioned print medium.
When writing for the web, there are a few great rules for
structuring your website content to maximize the potential of what you
have written.



Searchers Intent
Put yourself in your potential readers’ shoes. What would you search
for? If you wanted a chef’s paring knife, would you key in kitchen
knife? No, because you know this would bring up millions of vague and
unrelated results. Be specific – and search for “chef’s paring
knife/knives”.


Also, thinking about the searchers intent and the page to which they
will be directed in the search engines are important things to think
about. If you are trying to target users to your site using the keyword
“clothes”, but you only sell children’s clothes, you’re likely to get
many users using the back button to get off your site. They might be
looking for: the history of clothes, women’s clothes, men’s clothes,
clothes for pets, or information on clothing manufacturing. Search
engines look at bounce rate, and have integrated it into their ranking
determination factors.


Keywords
Also important to note: searchers are becoming more and more
specific with their search terms. Long tail keywords are utilized
often, and can often translate to the point at which the searcher is in
their buying process. A
longer term keyword may signal they are ready to purchase,
depending on what industry you are in.

Think about a variety of keywords. The best way to do this when
writing for the web is to utilize third party tools like Google Ad
Words, SEMRush.com, Wordstream, SEO Book, and
others. Looking up synonyms for each of the obvious keywords will show
you alternatives, and even Google Suggest can help you out.


Grammatical Tips
Keep your sentences as straightforward as you can. Please don’t be
tempted to “impress” your readers with big words. They won’t be
impressed and will move on quicker than you can type monosyllable.
Short is sweet. Long paragraphs mean readers will leave you quicker
than rats from a sinking web ship. Keep it short. Like that.


Onsite Tips
Don’t call your website something clever. Cooking Up A Storm may be a
clever name for a main street cookery shop, but for an online version
it could be a disaster. Who’s going to search for that? Integrate your
keywords into the domain name of your site. If you’ve already set up a
site, and your brand name doesn’t elude to the subject matter of your
site, try integrating keywords in your URL. In addition don’t forget
the obvious spots: Meta Title, Meta Description, H1-5 Tags, internal links
from other pages, and image ALT tags.



Register Your Site
It’s important to register your site with each of the search
engines, and upload your sitemap. In addition try adding your company
to directories like DMOZ.org:
a free directory, Yahoo
directory ($299/annually), Business.com
($299/annually), BOTW
($99/annually), and if you have a blog submit
it to Google News.
While the above ‘secrets’ aren’t exactly new, they do provide you
with some great insight into how to help make your onsite content get
indexed, cached, and found by potential customers and clients.



What secrets do you have to share in the world of SEO
website content writing?
Steve Lazuka is the owner/operator of Interact Media based in
Ohio. You can find him on Twitter,
writing on his content
marketing blog, or working with clients to help them with their
business blog writing.

thanx !