How to make ani logo

by evergreen Wed Jan 19, 2011 11:26 pm

Adobe Photoshop
I will be using Adobe
Photoshop CS2 to design this logo. Many swear by illustrator, but I believe
for the purposes of making a tutorial, it'd be best to use photoshop as
it will cater to a wider audience. More people have used photoshop than
Illustrator. Besides, I've created 95% of all my logos in Photoshop, so
take what you will.
Let's Start
: The Project
A buddy of mine runs
a gaming website, bluelaguna.net, and he has wanted a new logo for some
time, so I agreed to do it for this tutorial. So let's take a look at
the current logo:
How to make ani logo 1

(Note: The image above isn't a logo, it's an entire header. The actual name
bluelaguna.net along with the slogan is the actual logo. I thought it
would be a good idea to show the entire header though to see how it reacts
with the overall design.)
One of the most important
things this logo lacks is readability. When a user visits a web site,
or visits any medium in which a logo is displayed, the first thing that
hits them should be the logo. And for some reason or another, the first
place us humans look is the upper left hand corner of a site. The current
logo is placed in the middle of the header and the small font and the
dark blue in "BLUE" is hard to read.
There's also nothing
exciting with this logo. For a logo to be effective, it has to "brand"
an image, it needs to stick in your head. All this logo is is times new
roman on caps lock.
Now that we've gone
over why their current logo is not suitable, let's begin with the actual
tutorial.

http://www.garysimon.net/logotutorial/